What is SaaS Marketing?
SaaS stands for Software as a Service. SaaS Marketing refers to the marketing methodology specifically designed to market this kind of software as services. If your company offers software as a service to other businesses, there are a number of targeted marketing strategies, tactics, tools and solutions you can implement to achieve the highest conversion rates possible.
How is SaaS Marketing any different from all the other types of marketing out there?
One way to answer this important question is to defer to an insightful article by Neil Patel titled How SaaS Marketing is Different from Every Other Type of Marketing.
Here is a six bullet summary:
I want to master SaaS Marketing. Where do I begin?
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