As you may already know, SaaS Marketing today (as well as the rest of the world for that matter) is nothing like it was only a short while ago. With numerous challenges facing nearly all sectors of the global economy, there are nevertheless tremendous market gain opportunities for those organizations who understand how to capitalize on today's drastically altered business landscape.
So, how do you elevate your current SaaS Marketing strategy to keep driving success in today's business environment, you ask? Here is a great starting point - Best Practices for Marketing During and After COVID-19 by Entrepreneur.
It's a great read with plenty of useful data. Here is the bottom line:
Next, here are the 5 SaaS Marketing Strategies to Implement in the Face of COVID-19 by SmartBug:
Lastly, let's talk about the speed of your operation. Because, quite frankly, if you are not already significantly accelerating your SaaS Marketing processes (as well as your organization altogether), you are not keeping up with your competition and - more importantly - your organization is not moving at the pace it takes to be successful in the "new normal" world of business going forward.
This urgency is clearly and powerfully illustrated in McKinsey & Company's article titled Ready, set, go: Reinventing the organization for speed in the post COVID-19 era.
Here are the article's main pathways to reinventing your organization for speed:
1. Speed up and delegate decision making
2. Step up execution excellence
3. Cultivate extraordinary partnerships
4. Flatten the structure
5. Unleash nimble, empowered teams
6. Make hybrid work, work
7. Field tomorrow's leaders today
8. Learn how to learn
9. Rethink the role of CEOs and leaders
I want to master SaaS Marketing. Where do I begin?
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